Having a campaign with beautiful digital content is important when catching the attention of your audience. But once they click on your AD and are directed to your campaign landing page, what next?
A basic landing page will not keep a potential client on your page long. It is super important that there are seamless integrations that will maximize the potential to convert a visitor into a buying client. When looking into the details of your digital media footprint, it is easy for your attention to be on all the different platforms that your content will appear. In order to streamline focus and ensure that the right areas are receiving the right amount of attention , site and campaign testing are the best ways to see how your digital media is working for your business.
A/B testing is the most common method utilized to compare the performance of your campaign site. A/B testing in the most simple explanation is having a red headed step sister site that has small variations from your actual landing site. This allows you to make minor adjustments to user experiences and test the results in data form in order to make permanent changes to your active site. Just as any market research goes there is a strategic formula to follow in A/B testing that will show you the exact data you are needing to analyze and make important decisions.
-Assess Your Analytics
-Map Out Business Goals
-Develop an Idea
-Run The Variations
-Analyze the Outcome Data
If your current digital media content or Campaign landing site could use some testing be sure to contact me and share what your vision is for your business !
Welcome! To the crazy, chaotic, intense world that is digital media. It can become overwhelming at times, FEAR NOT! having a #digitalmediaguru like myself can definitely help navigate all things digital media. For starters I would like to introduce you to the biggest problem that businesses and content creators have when filling idea bubbles with digital content. WHERE TO START?
There is one common starting point in digital media when it comes to how successful you would like your media footprint to be. Once you have landed on a business name, branding options and what it is you are going to do in your business, you have landed at the starting line. Now, let's talk about what people do the instant they are looking to fill a role, whether it be for personal or business needs. They whip out their phone and search.
"Hey google, where is the closest salon?"
"Hey Siri, find me a bakery nearby."
[Google Search]- Local Dog Groomer
With an entire global search engine at their fingertips, the main goal is to be relatively first in line when the search is complete. So if you already know what it is you are going to do and have a brand in mind SEO is top priority. What is the point in generating great content if it never gets in front of people's eyes. In terms of ensuring your SEO game is on point it is important to keep up with any emerging trends in your industry and staying on top of the day-to-day content. ANY NEWS IS NEW NEWS in your business or personal brand and the digital media that follows that should be fresh / trendy enough to bypass all the tricky SEO rules and algorithms that keep your content from reaching your audience.
For more tips on SEO or how to get on google's good side shoot me a message about the vision you have for your business or personal brand !
-Cheers & Happy Creating-