Having a campaign with beautiful digital content is important when catching the attention of your audience. But once they click on your AD and are directed to your campaign landing page, what next?
A basic landing page will not keep a potential client on your page long. It is super important that there are seamless integrations that will maximize the potential to convert a visitor into a buying client. When looking into the details of your digital media footprint, it is easy for your attention to be on all the different platforms that your content will appear. In order to streamline focus and ensure that the right areas are receiving the right amount of attention , site and campaign testing are the best ways to see how your digital media is working for your business.
A/B testing is the most common method utilized to compare the performance of your campaign site. A/B testing in the most simple explanation is having a red headed step sister site that has small variations from your actual landing site. This allows you to make minor adjustments to user experiences and test the results in data form in order to make permanent changes to your active site. Just as any market research goes there is a strategic formula to follow in A/B testing that will show you the exact data you are needing to analyze and make important decisions.
-Assess Your Analytics
-Map Out Business Goals
-Develop an Idea
-Run The Variations
-Analyze the Outcome Data
If your current digital media content or Campaign landing site could use some testing be sure to contact me and share what your vision is for your business !